Buffer: Social Media Scheduler

Editor's Review

Buffer is your all-in-one solution for social media management, designed to help you grow your audience and save valuable time. Whether you're an aspiring creator or looking to scale your existing audience, Buffer provides the tools you need to get your content seen by more people. Manage your posts, engage with your audience, analyze your results, and brainstorm future content ideas, all within a single, intuitive platform.

With Buffer, you can plan, preview, and schedule your social media posts in advance for platforms like Instagram, Facebook, Threads, TikTok, Pinterest, LinkedIn, YouTube, Bluesky, and more. No more manual publishing! Save and organize your content ideas in Buffer’s Create space, capturing inspiration as it strikes. Measure analytics to understand what resonates with your audience, gain valuable insights, and refine your social media growth strategy. Use the visual calendar to get a bird’s eye view of your content schedule for the coming weeks or months.

Buffer supports a wide range of platforms including Facebook, Instagram, Threads, TikTok, Twitter, Google Business Profiles, Pinterest, LinkedIn, YouTube, Mastodon, and Bluesky. Cross-post content to maximize reach and engagement, and easily plan and schedule video content for YouTube Shorts, TikTok, Instagram Reels, and Instagram Stories. With engagement options built right into the app, Buffer acts as your trusted social media manager.

Centralize all your content ideas in one hub, add colorful tags to organize ideas into campaigns, and seamlessly move ideas to your schedule when they’re ready. Preview detailed social media analytics to understand how your posts are performing and identify what content resonates best with your audience. Gain insights through a simple dashboard and use the visual social media calendar to schedule posts at specific days and times, ensuring a consistent presence across all your social media accounts.

Need help? Buffer offers world-class support via email and social media. Plus, browser extensions are available for Safari, Chrome, Firefox, and Opera, making it even easier to add content to Buffer from anywhere on the web.

Features

• Plan and schedule posts

• Cross-post across platforms

• Save and organize content ideas

• Track analytics

• Use visual calendar

• Browser extensions available

• Manage multiple social media accounts

• Engage with your audience

Pros

• Simplified social media scheduler

• Plan, save, and organize ideas

• Preview detailed social media analytics

• Visual social media calendar

• 24/7 support

Cons

• May require a subscription for full access

• Can be overwhelming for beginners